(ARA) - Diamonds used to be the gem you shopped for only when buying an engagement ring, but these days people are buying them for that and more. From special anniversaries to presents for yourself, here are a few reasons for purchasing a new piece of fine jewelry:

* A very romantic way to say “I love you just as always” is to renew your wedding vows and express your love and commitment all over again. Complement your second ceremony with a three-stone, past-present-future ring.

* You love your marriage and your ring and wouldn’t change a thing about either one, but over time the ring starts to show signs of aging with missing stones or chips and it’s time for an improvement. Add new stones, upgrade to a larger center stone, redesign the band or add new bands — it’s the same ring, only better.

* Whether it’s your 10-, 25- or 50-year anniversary, you have more money than when you were first married, and perhaps you’d like your wedding ring to reflect how your relationship has matured and grown. An upgrade to the stone is perfect.

* If it’s not the first marriage for either of you, but still the love of your life, the engagement ring needs to be extra special. Shop together, let him know just what you want; pick it out yourself and he’ll be as happy as you are!

Whether you’re buying the piece for yourself or your significant other and it’s been a while since you’ve shopped for fine jewelry, a lot has changed. You no longer have to hike from jeweler to jeweler hoping that you’ll find the right jeweler whom you can trust to get the perfect piece at the right price. Today you can do a lot of shopping without leaving your house.

ShopNBC is one of the nation’s leading home shopping channels and sells products through the home shopping television network, the Internet and direct mail. Broadcasting live every day of the year into more than 65 million households, ShopNBC offers the opportunity to purchase everything shown on their television network, plus a host of additional items available exclusively online, and is known for excellence in fine jewelry, brand-name watches, premium beauty items, quality house and home products, computers and much more.

From ShopNBC’s “Special Collections,” John and Laura Ramsey will co-host a show to celebrate the warm seasons and showcase the collection “From This Day Forward.” The Ramseys constructed this collection of high-end pieces using their excellent design and gem experience. This collection is superior and vast, fulfilling many styles, sizes and needs.

TV guests John and Laura Ramsey have been traveling the globe for decades in search of fabulous gemstones. Laura has been a designer of exclusive custom jewelry for more than 20 years. John Ramsey is a second-generation gem cutter and gem dealer, and he has cut stones featured in major collections and museums, including the Smithsonian, American Museum of Natural History and others.

Watch for this special show featuring beautiful three-stone rings, wedding bands, special occasion pieces and more on June 1 and 2.

Log on to ShopNBC.com to view the collections, get ShopNBC show times and channels, or call (800) 884-2212 for more information.

Courtesy of ARAcontent

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