The stars know all eyes will be on them when they stroll down the red carpet and make their grand entrance to the new NOKIA Theatre, so they will, of course, go to great lengths to make sure they achieve a head-turning look. And they won’t go it alone.

“Even before the nominations are announced, we are already out in full force looking for the latest gowns, tuxedos, shoes and of course, jewelry from around the world,” says Access Hollywood wardrobe stylist Nicole Allowitz, who with partner Daniel Hernandez outfit the on-air team including Nancy O’Dell and Billy Bush for the red carpet.

Many celebrities and stylists will team up with experts like Michael O’Connor, one of America’s leading voices on jewelry, style and accessories, to make sure they achieve just the right look. He says this year, the key to standing out in the crowd and being memorable, whether at the Emmys or an office dinner party, will be wearing a simple outfit and dressing it up with complementing Platinum jewelry.

“We all look to our favorite celebrities to define beauty, luxury, glamour and success,” says O’Connor. “So I will help them make sure that they choose the best accessories to show off their individual style and complete their overall look.”

In addition to accessorizing with Platinum, O’Connor also offers this advice to celebrities, and everyday women and men, on how to look their best when they’re out on the town:

Beware the boring!
With today’s more simple style dresses of less beading and ornamentation, jewelry is the key to a complete look. And just as a present is never complete without a bow, no dress, or tuxedo for that matter, is complete without the final addition of fine jewelry.

For men, a lapel pin set in Platinum can revive a boring tux, especially these days when longer ties eliminate the need for shirt studs. Ladies shouldn’t be afraid to create sparkle and sizzle by layering a few jewelry pieces together to create maximum glam, especially with bracelets. “If one bangle by a designer like Gurhan is nice, two is nicer and three is nicest,” he says.

Every angle counts!
Whether it’s paparazzi’s flashbulbs going off around you, or just the flash from the camera of the host whose party you’re attending, realize that it’s not good enough to merely look great from the front. Emmy-worthy looks are well-planned from every angle.

“If the back doesn’t look good, someone’s going to notice it — and talk about it. So make sure the dress or suit fits properly,” says O’Connor. “No bulges, stretched seams or strained buttons and zippers, please. And by all means, if there’s some design interest in the back of the gown or the back of an up-do, highlight it with a Platinum and diamond pin from a designer such as Kwiat to show a little drama and some good fashion sense.”

Create contrasts!
When putting an outfit together, avoid everything matching exactly. If one opts for a simple and beautiful black gown or tuxedo, O’Connor recommends you contrast that with the icy-whiteness of Platinum and the dazzle of white diamonds. If color is the choice, pick gemstone jewelry that will work with the color of the gown but not match it completely.

“Even within jewelry selections the pieces chosen don’t need to be an exact match. Create a signature selection by mixing and matching pieces that have a few similar elements. In fact, the contrast will make you stand out from the crowd. So for example, take a Platinum cuff bracelet from a designer like Gumuchian, a pair of glamorous drop earrings from a trendsetter including Peter Norman and a colorful cocktail ring from a celebrity favored designer such as Erica Courtney to complete the look,” says O’Connor.

For more information on accessorizing for red carpet events in your life, you can visit www.preciousplatinum.com.

Courtesy of ARAcontent

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The quality of platinum is based upon its purity.  As such, the purer the platinum is, the better its quality is.  So, if you want to purchase platinum engagement rings, you should purchase one that is made out of 99.9% platinum. The remaining 5 to 10% of the ring are usually alloyed with 5 or 10% of iridium or ruthenim to make up the rest of the ring.  All of these rings will have stamps on them so that you will know what the type and the purity of the metal that is used for making your ring is.

Why You Should Choose Platinum Engagement Rings

One of the best reasons for choosing platinum engagement rings is that some people are allergic to a lot precious metals, including gold.  On the other hand, rings that are made out of pure, good quality platinum usually will not cause any allergic reactions.  The rest of the ring, which will either be made of iridium or ruthenium, as aforementioned, are metals that are also part of the platinum metal group.  This makes them good for people with allergies because platinum is hypoallergenic.

Another great reason for choosing to purchase platinum engagement rings is because they will not dent or scratch as easily as rings that are made out of gold or other metals will.  However, if these rings ever do scratch, it is merely a displacement of the metal and none of the volume of the metal has been lost.  On the other hand, these rings will have to be polished sometimes by a qualified jeweler.  This will help to polish out any green films that occur because of oxidation or gets an otherwise dull or lusterless look to it.

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